The HootBoard Blog
Ideas on community displays, wayfinding, smart cities, and the road to better visitor engagement.
Oct 6, 2021·Bryan
Airbnb Tourism Research Review – A Healthy Canvas Model
Reviewing this Research Paper Airbnb did a great job putting together some great questions a destination needs to ask itself. We anchored the part of the research paper that we feel is worth taking a closer look at and sharing it with you. Have you gone through these questions and provided a specific answer to each […]
Sep 29, 2021·Bryan
DMO Customer Journey Guide Review
Consider the graphic in this post. DMOs spend so much money promoting an area they sometimes overlook the importance of the in-destinations marketing experience. Understanding the power of getting people to the best places your destinations has to offer that will increase the likelihood of them falling in love with the area. The question is: […]
Sep 23, 2021·Bryan
A Breakdown: 3 Takeaways from “The End of Tourism as We Know It”
Reviewing this Tourism Article We like to look around the internet and see what the tourism industry is talking about. We like to break it down, provide our takeaways, and perhaps even offer solutions to issues raised in the articles. The page begins with “The End of Tourism as we Know It” and it goes into […]
Sep 23, 2021·Bryan
SEO Keyword Insights for Popular Tourist Attractions
1. Each month there are 673,000 searches for the term ‘grand canyon’ This is what we consider a broad branded search term. Ranking anywhere on the front page for this keyword is highly unlikely unless you are the official websites related to the topic. These types of terms are interesting to know so you get […]
Jul 22, 2021·Bryan
Top 4 DMO Insights from the Podcast So Far
Brianna Francis Interview Brianna Francis, VP of Marketing Communications at York County, joins the HootBoard Visitor Information and Destination marketing podcast. We covered many topics related to content creation and its role in promoting a destination. We discussed the importance of in-destination marketing and how it can drive a great user experience. What is […]
Jul 8, 2021·Bryan
Emerging Destination Marketing Trends, Examples of Great DMO marketing strategies, and How to Enhance a Destination Brand Using Touchpoints – Adam Stoker Interview
Listen On: This episode has some great action items! Adam stoker joined the HootBoard Visitor Information and Destination Marketing podcast. We covered many topics including his favorite destination marketing campaigns and strategies. We also got into his book, “Touchpoints: A Destination Marketer's Guide To Brand Evaluation And Enhancement,” and broke down some of […]
Jun 25, 2021·Bryan
8 Popular Ways a Smart Kiosk can Benefit your Smart City
Smart city kiosk initiatives are becoming more and more common. Every year, localities are updating the popular downtown or uptown areas where most of the foot traffic for a city takes place. City councils and commissioners are getting together to commission research grants to identify smart city initiatives in a way that is useful, meaningful, […]
Jun 18, 2021·Bryan
DMO Website Content Strategies, Engaging Travel Influencers and Bloggers, and Big Event Marketing Discussion – Andrea Johnson Director of Marketing and Communications at eXplore Lawrence Kansas Interview
Listen On: Andrea Johnson is the Director of Marketing and Communications at eXplore Lawrence Kansas and joined the HootBoard Visitor Information and Destination Marketing podcast. Bryan was particularly excited about this episode because he lives in Lawrence Kansas. You'll get to see a very non-biased look at how much Lawrence Kansas is loved. Andrea shared […]
Jun 11, 2021·HootBoard
Best Locations for a Tourist Information Kiosks Network
We have talked elsewhere about how the traditional visitor centers are getting upgraded (or in some cases replaced with) Touchscreen Tourism Information Kiosks. But tourism touch Kiosks are NOT visitor centers and Visitor Centers are not kiosks. The big, big opportunity with touch screen kiosks for visitor (and citizen) information is that it can be […]
May 20, 2021·Bryan
Podcast: Leverage your State Tourism Bureau w/ Travis Napper, Director of Tourism at Arkansas Tourism
Listen On: Director Travis Napper from Arkansas Tourism joins the HootBoard Visitor Information and Destination Marketing Podcast. We discuss a very interesting historical event about The Sultana that happened on the Mississippi River. We covered the career journey that Travis has been through thus far. We also got into what his strategy of generating […]