Destination Marketing
Jun 9, 2022·Bryan
Who are Tourists? Segmenting a Target Audience for Content
People are different, and so are their reasons for traveling. Trying to create a one-size-fits-all tourism campaign is a waste of time and money. You need to build a Tourist Segment. Let's see how. Not all tourists are the same. For this marketing strategy exercise, we will take a look at a few specific segments: […]
Jun 2, 2022·Bryan
Digital Signage is Critical for a Sustainable Smart City
With the advent of smart cities, it has become more important than ever for businesses and organizations to have a strong digital signage presence. This is important because digital signage can help cities to communicate with their citizens more effectively, provide essential information and publicize city events. Digital signage can also help smart city initiatives […]
May 26, 2022·Bryan
Unique Downtown Digital Signage. How to Make your City Stand Out.
As we become more and more reliant on technology, it's no surprise that digital signage is becoming an increasingly popular way to communicate with the public. From airports to hospitals, businesses are using it to get their messages out to the world. But what makes a good system? And how can you make sure your […]
May 19, 2022·Bryan
5 Reasons to Switch to Cloud-Based Digital Signage
Are you thinking of making the switch to cloud-based digital signage? If so, you're in good company. A growing number of businesses are taking advantage of the benefits that come with moving their signage operations to the cloud. But why should you make the move? Here are five reasons why cloud-based digital signage is a […]
May 12, 2022·Bryan
How to use Smart Digital Signage System to Increase ROI
Digital signage is an electronic display that shows multimedia content. It can be used in retail, public spaces, transportation, and other contexts. Digital signage has many benefits over traditional advertising methods, such as billboards and print media. This helps drive digital signage ROI. Chief among these benefits is its ability to target specific demographics and […]
Apr 21, 2022·Bryan
5 Benefits of Smart Digital Signage Software
In today's world, it is no longer enough to simply have a website. The average person spends many hours of their day consuming media on screens, but the majority of those are spent watching TV or streaming video. This means that for most people there are large chunks of time when companies can't reach them […]
Apr 21, 2022·Bryan
Interactive Digital Signage is Changing the Game for Marketers
Digital signage is not a new concept, but the market for digital signage has been exploding in recent years. Downtown destination marketing organizations have been embracing the usage of digital touch screen kiosks in their market areas. Marketing strategies are evolving. The benefits of digital signage are many, but cost and flexibility are two key […]
Apr 7, 2022·Bryan
Turn Your Tourism Destination Area Into a Revenue Generator
If your town or city is a tourist destination, then you know the importance of generating revenue from visitors. Tourism is a vital part of many economies, and it's important to find new and innovative ways to bring in money. The travel and tourism industry brings many economic benefits. Here are a few ideas to […]
Mar 17, 2022·Bryan
Destination Marketing Trends: What to Look Out For in 2022
Destination marketing managers are always looking for the latest trends to help them better serve their tourists. We will be discussing destination marketing trends for 2022. We have identified major trends that we believe DMOs and the travel industry should be aware of. Whether you are working with domestic travel, international travelers, you'll benefit from […]
Mar 3, 2022·Bryan
Event Wayfinding Signage: Guide Visitors Efficiently and Safely
If you're organizing an event, it's important to make sure that visitors can find their way around easily and safely. One way to do this is by using event wayfinding signage. This type of signage is designed to help people navigate through an area, whether it's a large conference or a small trade show. By […]