Destination Marketing
Sep 23, 2021·Bryan
SEO Keyword Insights for Popular Tourist Attractions
1. Each month there are 673,000 searches for the term ‘grand canyon’ This is what we consider a broad branded search term. Ranking anywhere on the front page for this keyword is highly unlikely unless you are the official websites related to the topic. These types of terms are interesting to know so you get […]
Jul 22, 2021·Bryan
Top 4 DMO Insights from the Podcast So Far
Brianna Francis Interview Brianna Francis, VP of Marketing Communications at York County, joins the HootBoard Visitor Information and Destination marketing podcast. We covered many topics related to content creation and its role in promoting a destination. We discussed the importance of in-destination marketing and how it can drive a great user experience. What is […]
Jul 8, 2021·Bryan
Emerging Destination Marketing Trends, Examples of Great DMO marketing strategies, and How to Enhance a Destination Brand Using Touchpoints – Adam Stoker Interview
Listen On: This episode has some great action items! Adam stoker joined the HootBoard Visitor Information and Destination Marketing podcast. We covered many topics including his favorite destination marketing campaigns and strategies. We also got into his book, “Touchpoints: A Destination Marketer's Guide To Brand Evaluation And Enhancement,” and broke down some of […]
Jun 18, 2021·Bryan
DMO Website Content Strategies, Engaging Travel Influencers and Bloggers, and Big Event Marketing Discussion – Andrea Johnson Director of Marketing and Communications at eXplore Lawrence Kansas Interview
Listen On: Andrea Johnson is the Director of Marketing and Communications at eXplore Lawrence Kansas and joined the HootBoard Visitor Information and Destination Marketing podcast. Bryan was particularly excited about this episode because he lives in Lawrence Kansas. You'll get to see a very non-biased look at how much Lawrence Kansas is loved. Andrea shared […]
Jun 11, 2021·HootBoard
Best Locations for a Tourist Information Kiosks Network
We have talked elsewhere about how the traditional visitor centers are getting upgraded (or in some cases replaced with) Touchscreen Tourism Information Kiosks. But tourism touch Kiosks are NOT visitor centers and Visitor Centers are not kiosks. The big, big opportunity with touch screen kiosks for visitor (and citizen) information is that it can be […]
May 20, 2021·Bryan
Podcast: Leverage your State Tourism Bureau w/ Travis Napper, Director of Tourism at Arkansas Tourism
Listen On: Director Travis Napper from Arkansas Tourism joins the HootBoard Visitor Information and Destination Marketing Podcast. We discuss a very interesting historical event about The Sultana that happened on the Mississippi River. We covered the career journey that Travis has been through thus far. We also got into what his strategy of generating […]
May 6, 2021·Bryan
DMO Podcast Interview: Guilherme “Gui” Cunha Tourism Director from Orlando North Florida
Listen On: Gui from Visit Orlando North joined the HootBoard Visitor Information and Destination Marketing podcast to share his experience, journey, and insights as a Tourism Director. We covered a lot of ground about the state of destination marketing in Florida, and had a lot of fun talking with Gui. Timestamps and Summaries 0:00 Intro […]
Apr 23, 2021·HootBoard
In your Budget Season? What to include in your visitor information enhancement plan.
Yes, it's that time of the year. And YES, it's that time of year after the entire world has shut down. If you are a Destination Marketing Organization (DMO), there is a good chance that you are in the thick of your yearly budget activities. And, this year's budget will unfortunately be one of the […]
Apr 23, 2021·HootBoard
Reasons for having a Tourism Visitor Information kiosks at your Destination
Visitor information kiosks OR tourist kiosks are not just a fad but quickly becoming a real method of getting your visitors to enjoy your destination. While you might have multiple reasons for deploying a tourist information kiosk network, here are some of the common ones we hear. Influence visitor activities Yes as obvious as it […]
Apr 22, 2021·Bryan
Podcast: Interview with Monica Armstrong from Visit Knoxville TN
Listen On: Monica Armstrong the Director of Visitor Services at Visit Knoxville, in Tennessee, joins us on the HootBoard Visitor Information and Destination Marketing Podcast. 0:00 – Intro 2:00 – Monica educates us on the type of personality traits that one might need to have in order to perform at a job like hers. We […]