Destination Marketing
May 20, 2024·HootBoard
The Allure of Weekend Getaways: A Strategic Approach for DMOs
The allure of long weekend getaways has never been stronger, as modern travelers increasingly seek brief respites from their routine lives. Destination Marketing Organizations (DMOs) are now tasked with the complex challenge of capitalizing on these short windows of opportunity to attract the right mix of visitors. Despite the growing trend, which sees over 60% […]
May 20, 2024·HootBoard
Travel Kiosks: What Features Make Them Ideal?
Travel kiosks have become indispensable tools for the tourism and travel industry. They seamlessly provide Information, Engage Visitors, and offer a variety of services like Selfies, Events Calendars, Wayfinding, etc. that enhance the overall travel experience. Among the leaders in travel kiosk innovation is Hootboard, whose interactive kiosks are specially designed for hotel lobbies, visitor […]
May 11, 2024·Bryan
What is Destination Branding?
In my years focusing on the competitive realm of tourism, I've learned that drawing travelers to a location goes beyond just highlighting its scenic beauty and cultural offerings. Destination brands and destination brand development is a fascinating part of tourism marketing. Here are some of my favorite examples, best practices, and strategies for leveraging destination […]
May 10, 2024·HootBoard
Destination Tourism: In-Destination Marketing
Destination marketing is all about crafting a compelling image for a location that attracts travelers from across the globe. Destination Marketing Organizations (DMOs) are at the forefront of this strategy, curating and promoting the best of what their destination has to offer, whether it's historical landmarks, stunning landscapes, or unique culinary experiences. Their goal is […]
Mar 5, 2024·Bryan
Discovering the Power of Digital Kiosks: DMO Guide by HootBoard
Get the Digital Kiosk Guide for DMOs Humans are driven by a deep-rooted desire for connection and belonging. This profound instinct extends to our travel experiences; we long to connect with the destinations we visit, understand their histories, engage in local activities, and feel like a part of the community. Touch kiosks are emerging […]
Feb 14, 2024·Bryan
How to Identify and Market the Culture of a Tourist Destination
How to Identify and Market the Culture of a Tourist Destination The culture of a tourist destination is its soul. It's what sets each place apart and gives it a unique charm, making it irresistible to tourists. From food and religion to entertainment, landscapes, and local businesses, these elements form the rich tapestry that is […]
Feb 6, 2024·Bryan
How to Setup a DMO Marketing Plan and Budget (Examples)
The marketing landscape has dramatically evolved in recent years. With this seismic shift, it's become increasingly important to look beyond traditional marketing channels and explore new avenues of reaching your target audience. In this guide, we'll delve into how to set up a DMO marketing plan, travel marketing budget, providing insightful information and examples to […]
Jan 16, 2024·Bryan
How to Market to Tourists: Increase Return Visits for Sustainable Tourism Growth
As the years continue and tourist areas continue to evolve its marketing, one aspect has proven its worth time and again. The power to get return visits. This strategic approach to sustainable tourism is a game-changer. It offers a significant value for individual destinations and the broader industry alike. The Value of Encouraging Return Visits […]
Jan 16, 2024·Bryan
Introducing VisitorHub™ by HootBoard: Enhance Visitor Engagement
Recently we asked the question, 'What's that One Thing Visitors Want?' We figured that it was primarily the visitors' “Desire to Quickly Acclimatize” to the destination they were visiting. Visitors want to experience what it's like to live like a local & businesses want to enhance Visitor Engagement. Visitors want to immerse in the destination […]
Jan 11, 2024·Bryan
Travel Industry Trends for 2024: A Look Ahead for Tourism Marketers
As we wave goodbye to 2023 and welcome 2024, it's time to reflect on the travel industry trends that have shaped the industry as well as destination marketing organizations, and anticipate what's on the horizon. From the resurgence of leisure and business travel to the rise of AI and AR in enhancing tourist experiences, there's […]